Liveloop — Stop Scrolling. Go Build Something.

Project Overview

Liveloop is an interactive timeline for social media — every post is a tiny app you can play, save, and remix. To launch it, I created the "Stop Scrolling. Go Build Something." campaign: a series of TikTok videos that flip the passive-scrolling habit on its head and invite people to create instead of consume.

The campaign speaks the native language of its audience — young gamers, geeks, no-code builders, and content creators. Each video uses meme culture, gaming references, and internet humour to land one message: you don't need to be a programmer to build something cool.

Every video was produced end-to-end with AI tools — concept, script, generation, and editing — proving the exact workflow the platform promotes: AI-assisted creation accessible to anyone.

Watch the Campaign

Key Highlights

• Campaign concept, copy, and creative direction: "Stop Scrolling. Go Build Something."
• 4 TikTok videos produced end-to-end with AI tools
• Meme-driven storytelling targeting Gen Z gamers, geeks, and no-code builders
• Published on TikTok (@liveloop.space) and remixable on the Liveloop feed
• Practising what the product preaches — AI-assisted creation, no code required